CUMBERLAND CAVERNS

advertising looks different
when it’s
333 ft. below.

Let’s go back to simpler days; the days when school-less, barefoot, popsicle-dripping summers opened up your busy 10-year-old schedule for far more important tasks. Tasks that involved riding with your neighborhood bicycle gang to places no other kid had ever discovered. After a long day of exploring, you burst through the back door, just in time for dinner, coated in mud, scrapes, and a gleaming badge of honor, symbolizing that you finally found the perfect location for the secret fort. You were an early explorer. And you finally made your mark. Rediscover that feeling in McMinnville, TN, where, once again, you’ll make your mark.

socially awkward awesome

spelunking
shoots
and a
highway
shopstopper

⤴ Living proof that out of home can make one heck of an impactful difference on your brand. (P.S. His headlamp is an actual light. Pretty neat.)

Copywriter: Sydney Eddy
Art Director: Todd Turner
Creative Director: Steve Barker

Because copywriters can art direct underground photoshoots, too ⤵