PIGEON FORGE

The
Sounds of
Pigeon Forge.

Pigeon Forge. Or as I like to call it, the All-American playground. Seriously, if you can dream it, you can do it in Pigeon Forge —with the Great Smoky Mountains as your backdrop. Our creative team was tasked with portraying this message: There’s always a fresh and fun experience at Pigeon Forge. For all ages.

The hurdle? We tell this story every year. So how can we make it just as interesting and fresh as the adventure itself? Well, turn it into a song, of course.

A face for television

1/2 page in Southern Living.
A full page in my heart.

OOH makes me giddy

Copywriter: Sydney Eddy
Art Director: Georgia Benish
Creative Directors: Jules Murphy + Margaret Bond

Pigeon Forge X
Atlanta Braves

Because who doesn’t love a good brand collab?

The ask: Give Pigeon Forge a little baseball twist and target ATL Braves fans and families. Because if you like going to baseball games as a fam, you’ll love a quick weekend getaway to the Smokies.